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Baymard Institute

Product
Research-Backed UX Insights
150,000+ hours of UX research
UX Best Practice Guidelines
Over 700 UX Guidelines
UX Design Examples
200,000+ Structured Design Examples
UX Benchmarking
Measure and Compare Your UX Performance
Why Baymard?
UX-Ray 1.0
beta
UX-Query
beta
Figma Plugin
new
Review Tool
Personalized Research
Training & UX Certification
Use cases
Industries
B2C Retail:
Direct-to-Consumer,
Luxury Goods,
Apparel & Accessories,
Home & Hardware,
Electronics & Office,
Mass Merchant,
Furniture & Home Decor,
Health & Beauty,
Sports Gear & Equipment,
Vitamins & Supplements,
Automotive Parts,
Toys & Crafts,
Merchandise & Print-to-Order,
Pets & Hobbies
Subscriptions & Services:
Digital Subscriptions & SaaS,
Telco,
ISP,
Insurance,
Online Learning
Travel & Accommodation:
Travel Accommodations,
Travel Tours & Experience Booking,
Flight Booking & Airlines
B2B:
Components & Machinery,
Medical & Pharma,
B2B Ecommerce,
Digital Subscriptions & SaaS
Food & Consumables:
Online Grocery,
Food Delivery & Takeout,
Meal Kits,
Consumables Subscriptions
Benchmark Your UX Performance
How does your UX performance stack up against industry leaders and competitors?
UX Audit
Resources
Free UX Research
UX Articles
400+ free UX articles based on large-scale research
Benchmarks
250+ top sites ranked by UX performance
UX Design Examples
18,000+ annotated designs for systematic inspiration
Resources
Code samples, demos, and key stats for usability
Search for Research and Resources
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